User experience, or UX, refers to all of your company's interactions with customers through your websites, mobile sites, applications, and other online properties or services. Even if it may seem like there are too many circumstances to take into account, excellent UX design always keeps the user in mind.
Good UX should enable users to interact with your company in the way they choose.
It could be tempting to focus primarily on content that helps visitors understand what you want them to know (like product specifications) and do (like clicking the "purchase now" button). However, the objective of good UX is to enable users to interact with your company in the way they desire.
Because of this, you should think about how users are affected by your website and mobile applications. Do they not understand you?
You can design an effective UX that organises all of your content and interactions in a way that appeals to people by keeping your audience's feelings in mind. Additionally, visitors who enjoy using your website or app are more likely to stay and make purchases.To achieve your goals consider taking the following strategies.
Take action
Consider yourself a potential client. What actions would they wish to carry out via your app or website? For instance, people might want to learn more, watch videos, leave comments, look into goods or services, and possibly buy something.
Put each of these actions on a different sticky note. Then group those actions into a user flow, or the sequence in which prospective customers would carry them out. Since some actions on your website or in your app can occur more than once, you might need to create duplicate sticky notes.
Ascertain that each activity can be carried out in no more than five stages. For instance, to "make a purchase," one would have to:
- Land on the homepage
- Click product category
- Click product page
- Check out
Draw out the emotions.
Next, draw out the feelings or emotions you want individuals to experience after completing a task using different colored sticky notes. You might want visitors to your homepage, for instance, to feel welcome, enthusiastic, and inquisitive. Or perhaps you want them to feel content and joyful after making a purchase.
Many of these emotions can be evoked by your UX using a combination of shapes, colours, navigation, text, or audio. Considering your brand's identity, voice, and style as well as your target market will help you determine the ideal combination of components.
Imagine that you run a spa with a high-end brand identity and that you want visitors to your site to have a quiet and tranquil feeling. Instead of loud music and neon colours, you'd probably employ relaxing sounds (or none at all) and a refined design.
Start sketching
You are now prepared to sketch out the layout of each page or frame of your website or app. Use a notepad or a whiteboard for this. This will provide you with a better understanding of the tasks that must be performed on each page as well as the components that will enable users to carry out those actions.
For instance, the homepage layout of a spa should have links for all four therapy categories: massages, manicures, body treatments, and facials. This will allow customers to choose their desired treatment category quickly and effortlessly.
Whether you're constructing your website or app yourself or employing a designer and developer, you may utilise the UX flow you established on your sticky notes and sketches as an outline.
Test Early
How can you tell whether your user experience (UX) is good? by conducting frequent testing and implementing any necessary adjustments?
You can conduct pre-launch user experience research if you have the funds. You receive usability comments from participants in this kind of research who are typical of your target market. Additionally, A/B testing (comparing the performance of two UX versions simultaneously) will help you figure out which UX will enable you and your users to achieve your objectives.
During the sticky note phase, you can still conduct informal A/B testing if you don't have further funding. Create several action and flow options and test them out on your friends and coworkers. What procedures and flows function the best? Ask them. Ask them to demonstrate each move for you. Focus on clarity and efficiency while making sure to ask open-ended questions that evoke more than simple affirmative or negative responses.
