If you have an online business, you need to promote it online and on a regular basis. You simply cannot wait for years, with a hope that your website will move up on Google SERP’s. You need to promote your business online so that you have a better return on investment and stay ahead of the competition.
There are a number of ways to promote your business online, but remember nothing will happen over-night. Consistent efforts and the right promotional strategy will help your business drive in the traffic you need.
Common Ways to Promote Your Business Online
Facebook Ads
Though they come for a price, Facebook ads offer an opportunity to reach out to the right audience for your business. If you know your customers well, you can use relevant metrics such as age, geographical location, marital status, interests and other factors for locating your potential customers. You also have a scope of sending landing pages which are strategically targeted and are commonly known as squeeze page.
You have the option of experimenting with micro-spends to check which squeeze page or which ad copy gets a good response. Though it might take time to find the right advertising strategies on platforms like Facebook, but when you are finally able to find one, you will have a profitable campaign and one which will continually scale.
Google Ads
As you choose to optimize your website with use of the right keywords, you can also run a few advertisements on Google. With such ads, you will be able to ensure that your business is shown on the top of the search results page. Google Ads are recommended as they usually take the first positions on the results page. These are the pages which people see instantly and as a result they receive the maximum number of clicks. Though this might sound quite simple, Google Ads require a lot of planning. If you hire an expert and do it in the right way, Google Ads clicks will bring in conversions.
Instagram Ads
Instagram is used by millions of users all over the world. It allows users share important photos and also short videos with the followers. Instagram ads are an excellent and effective way to create brand awareness and are quite helpful in promoting business online. Some of the many benefits of Instagram ads are:
- Better engagement – Instagram content is known to bring in more engagement than Twitter and Facebook. Any active Instagram account with its compelling content offers increased level of engagement.
- Conversion rates are high – Instagram ads are popular for their high conversion rate. If the product is visually engaging, it will definitely encourage purchases which means better return on investment.
- Free advertisement – Instagram is free to use and post. Thus, you have an opportunity to show off all your products and services as you are able to generate good exposure.
Integrating all the marketing channels can help to reach out to your audience. Consistent messaging is also crucial. This means that you need to ensure that the ads are all integrated across different platforms and they are able to provide the same message to your audience, irrespective of the platform they are appearing. Experts suggest that your digital efforts should match each site as maintaining a consistent voice related to your brand is quite important.
SEO Optimisation
You need to optimise your website with the right keywords. This is an important part of ensuring your website is search engine friendly and it gets the right traffic. The goal is creation of high-quality content. You need to optimise your on-page site and also take care of off-page SEO. SEO involves a number of things but some of the crucial aspects which need to be considered include speed of the site, mobile friendliness, link profile, ease of reading, content quality and also insightfulness among other things. SEO results might take time but consistency will eventually help your website.
Press Release Distribution
This is an effective way to link building and increasing your brand awareness as you promote or announce anything related to your business. If you have anything which is newsworthy, you shouldn’t hesitate to distribute a press release. Press releases are a smart media tool which help in generating publicity, circulating news and also help in building important links.
Email Marketing Helps
Email marketing is an effective marketing tool which can be beneficial for every business. In order to succeed with email marketing, it is recommended to offer something to the consumers in exchange of their email address. This free gift needs to be something which the customers needs and is of value.
The internet offers a plethora of platforms which can all promote your online business. You simply need to know where to promote and how to promote. The key is to maintain consistency if you are looking forward to success in the long-term.
Video Marketing
On average, a person spent about 1 hour watching videos on social media. This makes total sense to promote your business with short video clips. There is many ways to create videos for your business. You may hire a videographer or animator to create these short clips, which may be costly. There is tools available that allow you to create videos easily. Lumen5 is an online video maker that turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.
